More about user adoption
Posted by Gia Lyons on April 30, 2008
I once read Mean Genes (loved it), and somewhere in that book the authors talk about how society’s evolution has greatly outpaced biological adaptation. This has caused, among other things, a human being’s inability to instinctually behave as if there are more than a few hundred other souls on the planet. Our biology is still stuck back in the day when we only thought those in our immediate community were the only other humans around.
So, you know how hard it is to get people to consistently reduce, reuse and recycle? It’s the same for online social participation behind the firewall. “So I tossed a plastic bag. What difference will it really make?”… “Who is going to even care about what I have to say in a blog or forum?”… There’s no immediate gratification in either of those actions. It’s almost impossible to comprehend the butterfly and/or cumulative effect our social efforts, online or otherwise, can have.
It takes effort to think globally.
This entry was posted on April 30, 2008 at 7:16 am and is filed under Social Software. Tagged: Social Software, User Adoption. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.